If you’ve recently started a craft business or been running one for some time but are looking to revamp your marketing efforts, there are a few important advertising areas to consider here. The right kinds of promotion will allow you to draw in tons of new clients without breaking the bank, and knowing where to look here is essential for many such business owners.
How do you achieve strong marketing goals and metrics without raising your overhead to untenable levels? Here are a few simple methods to consider.
Have a Strong Blog
Blog content is essential for many businesses within their digital marketing strategy, but the craft industry can benefit from it. By writing strong, keyword-rich blog posts, you can help potential customers to find your site more easily through search engines. In addition, a blog allows you to show off your skills and highlight some of your best work in a way that’s informal and approachable.
Be sure to post new content regularly and to share your blog posts on social media and other online channels. This will help to draw more attention to your site and can even help you to build up a following of loyal fans.
In fact, many craft companies look to become authorities in their field by writing helpful blog posts, tips, and tricks articles and showcasing their work in an informative and visually appealing way. If you can find a way to stand out in your blog content, you’ll be sure to draw the attention of new readers who may not have heard of your business before.
Use Social Media
Along related lines, using social media in your marketing efforts is important. This is a free way to reach out to potential customers and can help you to build up a following of loyal fans who will help to spread the word about your business.
Look for popular social media channels with your target audience, and focus your efforts there. For example, if you’re targeting young moms, Instagram and Pinterest may be good choices, while Etsy buyers may be more active on Twitter. Whatever the case, ensure you’re present where your target audience spends their time online.
In addition, social media provides an easy way for customers to leave reviews and feedback about your products or services. Be sure to monitor your channels regularly so that you can address any concerns that come up.
Finally, social media can be a great way to show off your work in an informal and approachable manner. Use it to share photos of your latest creations or to give sneak peeks of upcoming products. You can even use it to run competitions or giveaways, which can greatly build interest in your business.
Have an Engaging Storefront
Prospective customers will often judge your storefront as representing your business as a whole, so it’s essential to ensure it’s engaging and inviting. This means having strong product photos, helpful descriptions, and easy navigation.
Your storefront is also great for showing off some of your best work, so highlight your most popular products. You can even use it to showcase new products, such as removable window stickers and other decal types, to draw attention to new arrivals.
In addition, your storefront is a great place to highlight any awards or accolades your business has received. This can help to build trust with potential customers and shows that you’re an authority in your field.
Finally, be sure to keep your storefront updated regularly. This means adding new products as they become available and removing any that have sold out. You should also take advantage of seasonal promotions and sales to draw attention to your store.
Many craft businesses look to target local customers, and there are a few great ways to do this.
First, consider exhibiting at local craft fairs or markets. This can be a great way to get your products in front of potential customers and build up name recognition for your business. Make sure you’re prepared with plenty of business cards and other promotional materials, so interested customers can learn more about your business.
In addition, you can also look for opportunities to partner with other local businesses. For instance, you could offer your products as gifts with purchase at a related store or team up to host a joint event or workshop. This can help to reach new customers and to build relationships with other businesses in your community.
Another area to consider for your craft business marketing is online forums. These can be a great way to connect with other craft enthusiasts and to show off your work to a new audience.
There are several forums out there catering to all sorts of crafts, so take some time to find the ones most relevant to your business. Once you’ve found a few, be sure to participate regularly. Share your work, give advice and tips, and help build a rapport with other members.
This can be a great way to build up interest in your business and get valuable feedback on your products or services. In addition, you can often use forums to learn about new craft fairs or markets, which can be a great way to get your business in front of new potential customers.
Finally, try to get your business featured in local publications if possible. This can be a great way to build up name recognition and reach new customers who might not be familiar with your business.
Look for opportunities to submit articles or photos related to your business or participate in interviews or roundups. You can also look for opportunities to sponsor local events or to advertise in relevant publications.
Creative business marketing strategies that work
By utilizing these different craft business marketing strategies, you can be sure to reach a wide range of new potential customers. Just be sure to mix things up and experiment with different tactics to find out what works best for your business. With a little effort, you’ll be able to draw in plenty of new clients and help to grow your business.